{"id":1997,"date":"2025-12-11T15:44:42","date_gmt":"2025-12-11T14:44:42","guid":{"rendered":"https:\/\/darwie.com\/?p=1997"},"modified":"2026-03-12T11:03:43","modified_gmt":"2026-03-12T10:03:43","slug":"eco-conception-textile-darwie-europe-1","status":"publish","type":"post","link":"https:\/\/darwie.com\/index.php\/2025\/12\/11\/eco-conception-textile-darwie-europe-1\/","title":{"rendered":"Darwie 360 : La plateforme qui r\u00e9invente l&rsquo;\u00e9co-conception textile"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1997\" class=\"elementor elementor-1997\">\n\t\t\t\t<div class=\"elementor-element elementor-element-398e32a e-con-full e-flex e-con e-parent\" data-id=\"398e32a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02ba189 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"02ba189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/darwie.com\/wp-content\/uploads\/2025\/12\/Intervention-de-Darwie-sur-Europe-1-mode-durable-768x1024.jpeg\" class=\"attachment-large size-large wp-image-2656\" alt=\"\" srcset=\"https:\/\/darwie.com\/wp-content\/uploads\/2025\/12\/Intervention-de-Darwie-sur-Europe-1-mode-durable-768x1024.jpeg 768w, https:\/\/darwie.com\/wp-content\/uploads\/2025\/12\/Intervention-de-Darwie-sur-Europe-1-mode-durable-225x300.jpeg 225w, https:\/\/darwie.com\/wp-content\/uploads\/2025\/12\/Intervention-de-Darwie-sur-Europe-1-mode-durable-1152x1536.jpeg 1152w, https:\/\/darwie.com\/wp-content\/uploads\/2025\/12\/Intervention-de-Darwie-sur-Europe-1-mode-durable.jpeg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b127e45 e-con-full e-flex e-con e-child\" data-id=\"b127e45\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34aa134 elementor-widget elementor-widget-heading\" data-id=\"34aa134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Darwie sur europe 1: l'\u00e9co conception textile r\u00e9invent\u00e9e pour une mode durable <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c49dc2b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c49dc2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc18e5c elementor-widget elementor-widget-text-editor\" data-id=\"cc18e5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous avons eu le plaisir de participer \u00e0 l&rsquo;\u00e9mission \u00ab\u00a0La France Bouge\u00a0\u00bb sur Europe 1, dans le cadre de la rubrique \u00ab\u00a0La P\u00e9pite\u00a0\u00bb, pour pr\u00e9senter Darwie 360, notre solution d\u00e9di\u00e9e \u00e0 transformer l&rsquo;industrie de la mode durable. Notre fondateur, Bixente, a expliqu\u00e9 pourquoi il est urgent de repenser la fabrication des v\u00eatements et des chaussures, en s&rsquo;appuyant sur notre plateforme d&rsquo;\u00e9co-conception innovante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee153f elementor-widget elementor-widget-button\" data-id=\"6ee153f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/darwie.com\/index.php\/ressources-conception-pour-leconomie-circulaire\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Retour <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5350161 e-flex e-con-boxed e-con e-parent\" data-id=\"5350161\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afa2988 elementor-widget elementor-widget-heading\" data-id=\"afa2988\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Notre constat :  il faut agir en amont car le recyclage des v\u00eatements ne suffit plus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea921f7 elementor-widget elementor-widget-text-editor\" data-id=\"ea921f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;industrie est face \u00e0 un paradoxe : de nombreuses ressources sont investies dans le d\u00e9veloppement de technologies de recyclage co\u00fbteuses, mais ces efforts se heurtent \u00e0 la complexit\u00e9 des produits.<\/p><p>Le constat est implacable : <strong>Moins de 1 % des v\u00eatements sont recycl\u00e9s en boucle ferm\u00e9e<\/strong> aujourd&rsquo;hui. Tenter de recycler des produits mal con\u00e7us est une bataille perdue d&rsquo;avance. Le probl\u00e8me n&rsquo;est pas le manque de technologie de recyclage, mais la conception initiale des articles.<\/p><p>Notre postulat est simple : <strong>ma\u00eetriser 80 % de l&rsquo;impact environnemental textile en intervenant \u00e0 la source<\/strong>, au moment crucial du design. Nous choisissons la pr\u00e9vention plut\u00f4t que la \u00ab\u00a0gu\u00e9rison\u00a0\u00bb.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44e6152 e-flex e-con-boxed e-con e-parent\" data-id=\"44e6152\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c0384a elementor-widget elementor-widget-heading\" data-id=\"8c0384a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Notre solution :  Une plateforme d'\u00e9co-conception active<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-796b156 elementor-widget elementor-widget-text-editor\" data-id=\"796b156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour permettre aux marques d&rsquo;op\u00e9rer ce changement, nous avons digitalis\u00e9 notre expertise sous la forme d&rsquo;une plateforme d&rsquo;\u00e9co-conception (SaaS). Cet outil transforme une d\u00e9marche souvent per\u00e7ue comme passive (mesure d&rsquo;impact a posteriori) en un processus actif et productif.<\/p><p>Notre Logiciel d&rsquo;\u00c9co-conception permet aux designers et chefs de produit de :<\/p><ul><li>Personnaliser les crit\u00e8res d&rsquo;\u00e9co-conception que veut suivre la marque et de d\u00e9finir sa strat\u00e9gie<\/li><li>\u00c9valuer instantan\u00e9ment la durabilit\u00e9, la r\u00e9parabilit\u00e9\u00a0 et la recyclabilit\u00e9 des produits<\/li><li>Int\u00e9grer les couts associ\u00e9s aux choix de mati\u00e8res et composants du produit<\/li><li>Guider les choix de conception en fonction des crit\u00e8res d\u00e9finis en temps r\u00e9el\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c89588d e-flex e-con-boxed e-con e-parent\" data-id=\"c89588d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36f6fba elementor-widget elementor-widget-heading\" data-id=\"36f6fba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Notre atout :  Int\u00e9grer l'intelligence artificielle pour assister \u00e0 l'\u00e9co conception <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9580b8d elementor-widget elementor-widget-text-editor\" data-id=\"9580b8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous sommes en train d&rsquo;entra\u00eener notre IA sur la base de notre savoir-faire unique, issu de nos programmes de recherche. L&rsquo;objectif est d&rsquo;int\u00e9grer cette expertise sur la plateforme darwie 360 afin d&rsquo;en faire une solution d&rsquo;\u00e9co-conception assist\u00e9e par IA.<\/p><p>Cette fonctionnalit\u00e9 offrira aux marques un \u00ab\u00a0consulting \u00e0 r\u00e9sidence\u00a0\u00bb : un expert disponible en illimit\u00e9 pour r\u00e9pondre aux questions des d\u00e9veloppeurs produits, leur offrant des recommandations personnalis\u00e9es et adapt\u00e9es au produit en cours de design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fbb4281 e-con-full e-flex e-con e-parent\" data-id=\"fbb4281\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cd1ebf elementor-widget elementor-widget-heading\" data-id=\"5cd1ebf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Voir l'interview Europe 1 compl\u00e8te :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13ca078 e-con-full e-flex e-con e-child\" data-id=\"13ca078\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf89d49 elementor-widget elementor-widget-video\" data-id=\"cf89d49\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=2MdZ4ZheO94&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6431274 e-con-full e-flex e-con e-child\" data-id=\"6431274\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93d56bf elementor-align-center elementor-widget elementor-widget-button\" data-id=\"93d56bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/darwie.com\/index.php\/plateforme-deco-conception\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir Darwie 360<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eb57b0 elementor-widget elementor-widget-button\" data-id=\"5eb57b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/darwie.com\/index.php\/ressources-conception-pour-leconomie-circulaire\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Retour aux ressources<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Darwie fait la Une sur Europe 1 ! Nous avons pr\u00e9sent\u00e9 notre solution pionni\u00e8re en \u00e9co-conception pour permettre aux marques d&rsquo;agir en amont et transformer la durabilit\u00e9 textile en levier de croissance. D\u00e9couvrez comment nous r\u00e9inventons le design.<\/p>\n","protected":false},"author":1,"featured_media":2656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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